The holidays are coming, and we are doing things differently here at AI Tee Hero this year. Instead of waiting until December to scramble for gifts, we are flipping the script.
Starting this September, our shop is kicking off a season-long celebration: the Twelve Weeks of Christmas. More than a shopping campaign — it's a festive roadmap designed to help you plan early, shop smart, and enjoy the holidays stress-free.
About the "Twelve Weeks of Christmas"
From September 12 to November 28 (Black Friday), we will release a brand-new themed collection every Friday, each one inspired by everyday heroes. Whether shopping for a teacher, foodie, techie, or family anchor, you will discover exclusive designs that make gifting easier — and more meaningful.
Because surprises make the season brighter, we're adding products to our Limited Edition Collection every Wednesday starting September 10. This collection includes non-t-shirt items that might have or not the same design as our public drop, but they are equally quirky, clever, and fun statement pieces printed on mugs, tote bags, hoodies, tumblers, candles, etc.
These extras will only be available until December 31 — once they're gone, they're gone for good. Think of it as your holiday countdown calendar, but instead of chocolates, you're unwrapping inspiration week by week.
A Sneak Peek at Our Weekly Collection Drops
Here's a quick look at the first few weeks. And yes, we dropped some of them earlier for this month so you can start adding them to your cart (wink, wink).
Week 1 – September 12: The Hero Collection features cutting-edge designs tailored for the modern digital enthusiast. Embrace your inner warrior as you conquer the digital landscape with these statement pieces added to your wardrobe.
Week 2 – September 19: Each design in the M.I.N.D. Set Collection is carefully curated to embody motivation and positivity, making it ideal for those looking to pursue their passions with determination.
Week 3 – September 26: The Everyday Superheroes – Teachers Edition transforms your wardrobe into a classroom of style. Honor educators as the everyday champions who shape futures and spark curiosity.
From there, we will keep the surprises coming with foodie favorites, Halloween vibes, family tributes, furbabies must-haves, and of course - the big Christmas collection finale on Black Friday.
Why This Year Is Extra Special
The Twelve Weeks of Christmas is just the beginning. We're also building toward something brand-new: the launch of our Hero Box subscription on December 25, 2025.
The Hero Box will be packed with exclusive designs and surprises you won't find anywhere else — and early subscribers will unlock:
- Up to 20% OFF on weekly drops (Valid from September 15–December 31)
- Priority access to exclusives and waitlist invites
- Early delivery of January 2026 Hero Box Subscription for the first 50 subscribers
Stay tuned for our upcoming blogs for the inside scoop on how to subscribe. In the meantime, hop on the waiting list and score 15% OFF your holiday purchases from September 12 to December 25!
The Countdown Begins
Get ready to jingle all the way with our 12 Weeks of Christmas extravaganza! Discover new collection drops every Friday, and keep an eye out for Limited Editions and surprises every Wednesday.
Don't miss out on the fun this Friday with the launch of our Hero Collection on the blog!